Boston Public Garden (Boston, MA)

Excellent attractions provide a strong identity for the city:

The signature attractions of the Boston Public Garden provide a compelling identity that is not only associated with the park but with Boston itself. Located in the heart of the city, each path in the Public Garden appears to lead to the central lake, where people of all ages climb into the famed Swan Boats for a ride. And the “Make Way for Ducklings” sculpture, which honors children’s author Robert McCloskey, leaves an indelible mark in the memories of children and families. In fact, we’ve heard stories from parents who make a habit of taking their children to the Garden every day so they can greet each duckling by name. These two attractions form the core of a well-known image that draws people like a magnet, a key to the overall success of the Garden as a public space.


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